Larry Jacobson

Larry Jacobson became the President and CEO of The Jacobson Company in 2012, after serving as an officer of the company and co-general partner of its various partnerships since the early 1990’s. Mr. Jacobson oversees acquisitions, asset management, financing, and capital improvements, to which he brings a well known reputation for hands on attention to detail. Mr. Jacobson literally started at the ground floor in real estate, managing some of The Jacobson Company’s Los Angeles properties while attending law school. He began his professional career as a real estate attorney at Buchalter Nemer Fields and Younger, where he represented a broad array of both institutional and entrepreneurial clients, including developers, owners/operators of commercial real estate, investor groups, and lenders.

Mr. Jacobson is a licensed real estate broker, CA BRE # 01923090. Beyond his leadership role at The Jacobson Company, he is a committed philanthropist, with a primary emphasis on the Children’s Hospital of Los Angeles, the Jewish Federation of Los Angeles and his alma mater, the University of California, Berkeley. Mr. Jacobson is also a graduate of the University of Southern California Gould School of Law.

Michael Scheide

Michael Scheide has more than 25 years of multi-family housing experience under his belt. He has been with The Jacobson Company for ten years, where he currently serves as Vice President of Management. He has extensive knowledge in construction and marketing and has literally worked in every capacity of multi-family operations, from Groundskeeper to Regional Manager.

Before joining The Jacobson Company, Mr. Scheide worked as operations Manager at Wasatch and as a Regional Manager at ACE Management.

Outside of work, Mr. Scheide spends time with his children and grandchildren and is involved with several charities including, The Sacramento Children’s Home, Big Brothers and Big Sisters and Make A Wish Foundation.

Norman Jacobson - In Memoriam

Norman Jacobson was the consummate real estate professional. In the 1950’s through the 1970’s, he was a principal in Wagner/Jacobson Co., Inc. – the first and, at the time, largest apartment house brokerage in California. He then served for decades as President of Norman Jacobson Realty Resources, Inc. – now The Jacobson Company – a position he held until just before his death in 2012. In that capacity, he acquired or built dozens of apartment complexes throughout the state on behalf of investors.

Jacobson led the 4,000-member Los Angeles Board of Realtors in the 1970’s, and was also elected Vice President of the 110,000-member California Association of Realtors and State Director of the California Real Estate Association. In addition, he frequently lectured on apartment house marketing and syndication for the University of California Extension and the UCLA Graduate School of Management; he held sought-after workshops and seminars on these topics; and he authored the standard university textbook, Real Estate Exchange Techniques With Tax Implications. Over the years, Jacobson also wrote many articles on real estate investment featured in trade publications nationwide.

Good humored, authentic, and astute, Jacobson was, above all, a man of honor and integrity, and the principles he instilled in his namesake company remain inextricably woven into its fabric.