Larry Jacobson became the President and CEO of The Jacobson Company in 2012, after serving as an officer of the company and co-general partner of its various partnerships since the early 1990’s. Under Mr. Jacobson, the company expanded its holdings (previously in California only) to Washington, Colorado and Texas. The company also began acquiring student housing, in addition to continuing its focus on conventional multifamily. Mr. Jacobson oversees acquisitions, asset management, financing, and capital improvements, to which he brings a well known reputation for hands on attention to detail. Mr. Jacobson literally started at the ground floor in real estate, managing some of The Jacobson Company’s Los Angeles properties while attending law school. He began his professional career as a real estate attorney at Buchalter Nemer Fields and Younger, where he represented a broad array of both institutional and entrepreneurial clients, including developers, owners/operators of commercial real estate, investor groups, and lenders.
Mr. Jacobson is a licensed real estate broker, CA BRE # 01923090. Beyond his leadership role at The Jacobson Company, he is a committed philanthropist, with a primary emphasis on the Children’s Hospital of Los Angeles, the Jewish Federation of Los Angeles and his alma mater, the University of California, Berkeley. Mr. Jacobson is also a graduate of the University of Southern California Gould School of Law.
As a Principal at The Jacobson Company, Douglas is a member of the Investment Committee and co-manages acquisitions, equity and debt financing, and asset management for the firm. His duties include formulating acquisition strategies, sourcing deals, managing due diligence, raising debt and equity, and ensuring that each investment opportunity meets or exceeds its economic objectives. Before joining The Jacobson Company, Douglas spent ten years at M&A Real Estate Partners, a national multifamily and student housing owner and operator based in Los Angeles. As SVP, Douglas headed up acquisitions for the company in addition to assisting with asset management and fundraising. While at M&A, Douglas oversaw the purchase, financing, and sale of over $1 billion in multifamily real estate. Douglas has been involved in commercial real estate investment for fifteen years and has developed a broad and diverse skill set which includes managing ground up development, asset repurposing, heavy renovations, financing and both property and asset management across multifamily, student housing, industrial, self-storage, and retail.
Douglas did his undergraduate studies at the University of Virginia, where he graduated Phi Beta Kappa, and received his MBA from the Anderson School of Management at UCLA. In his free time he enjoys spending time with his children, practicing yoga, and hiking the Blue Ridge mountains.
Majella Weeraratne is Controller at The Jacobson Company. Majella has more than 20 years experience in residential, office and commercial property management accounting, and has participated in the management of over $3 billion in real estate assets. Prior to joining The Jacobson Company, Ms. Weeraratne was employed with CIM Group, Standard Management Company, Summit Commercial Properties, Inc., and Arden Realty Inc.
Majella holds a Bachelor of Commerce degree from the University of Sri Lanka. Majella volunteers at the Angel Food’s Kitchen in Los Angeles to delivered meals to more than 22,000 critically ill people. In her free time she enjoys spending time with her children participating in hiking on various trails and Bikram Yoga.
As Director of Property Management Jennifer oversees the entirety of our California property portfolio. Jennifer Friend has been in the multifamily industry for over 15 years starting her career with the company in 2007. Jennifer is responsible for the execution of the signature culture unique to Jacobson Management for staff and all residents that call a Jacobson Community HOME.
Jennifer is an active member of both the California Apartment Association & IREM. When not leading our teams to the highest standard of Customer Service she serves as passionate Service Team member with Girl Scouts Heart of Central California providing Leadership, entrepreneurial skills, and financial literacy to the young leaders or tomorrow.
As Regional Manager, Marc oversees the daily operation of both the Los Angeles and Orange County properties to grow and improve The Jacobson Company’s business and operations including vendor negotiations and property maintenance. Marc began his career in Property Management in 2009 serving in various roles at all levels for Tierra Vista Communities. This included marketing, management and operations for military housing covering the states of California and Colorado managing assets in excess of $100 million. While working at Tierra Vista Marc was responsible for an annual budget over $5 million, maintaining occupancy over 95% and resident outreach programs. Marc also received a Winners Circle award for Property Operations management.
Bryce Beckwith joined The Jacobson Company in 2020 as an Acquisitions Analyst specializing in conventional and student housing multifamily investments. As an Acquisitions Analyst, Bryce is involved in the full spectrum of the acquisition process and is responsible for financial analysis and underwriting, market research, due diligence review, and ultimately providing insight and recommendations on investments as well as overseeing a seamless transaction process. Additionally, Bryce assists in sourcing both on and off market opportunities by maintaining key industry relationships with both brokers and owners.
Prior to joining The Jacobson Company, Bryce worked at Institutional Property Advisors where he was responsible for overseeing the daily operations of one of the top multifamily brokerage teams in Los Angeles. Additionally, Bryce has held acquisitions and asset management roles in private equity, allowing him to leverage his diverse background in multifamily investments. Bryce graduated from the W.P. Carey School of Business at Arizona State University and is an avid Arizona sports fan.
Nakita Brown came to The Jacobson Company in 2019 as Property Accountant for syndicated properties. As Property Accountant Nakita manages tens of thousands in monthly expenses and income from various properties located throughout California, Colorado and the Pacific Northwest.
Nakita’s career in real estate accounting began in 2015 when she joined the loan team at Wedgewood in Redondo Beach, CA managing numerous loan portfolios for properties nationwide. Outside of the office Nakita volunteers at the Los Angeles Animal Shelter as she has since earning her Bachelor’s in Animal Science at California Polytechnic University of Pomona in 2013.
Max Reissig manages Investor Relations at The Jacobson Company. Having joined the company in 2016, he has forged a unique place in handling day-to-day communications with investors as well as managing the investor facing facets of the acquisition and disposition processes.
In addition to Investor Relations, Max manages interpersonal communication within The Jacobson Company. Prior to joining the company Max worked with World Audience, the management company for the world-renowned rock music artist Avenged Sevenfold. Max is a music enthusiast, avid motorsport fan and expert level club racer with the Chuckwalla Valley Motorcycle Association.
Norman Jacobson was the consummate real estate professional. In the 1950’s through the 1970’s, he was a principal in Wagner/Jacobson Co., Inc. – the first and, at the time, largest apartment house brokerage in California. He then served for decades as President of Norman Jacobson Realty Resources, Inc. – now The Jacobson Company – a position he held until just before his death in 2012. In that capacity, he acquired or built dozens of apartment complexes throughout the state on behalf of investors.
Jacobson led the 4,000-member Los Angeles Board of Realtors in the 1970’s, and was also elected Vice President of the 110,000-member California Association of Realtors and State Director of the California Real Estate Association. In addition, he frequently lectured on apartment house marketing and syndication for the University of California Extension and the UCLA Graduate School of Management; he held sought-after workshops and seminars on these topics; and he authored the standard university textbook, Real Estate Exchange Techniques With Tax Implications. Over the years, Jacobson also wrote many articles on real estate investment featured in trade publications nationwide.
Good humored, authentic, and astute, Jacobson was, above all, a man of honor and integrity, and the principles he instilled in his namesake company remain inextricably woven into its fabric.